Privacy policy

Electric fireplace respects all requests for confidentiality of personal information provided online and in other contacts with us.

We are aware of the need for appropriate protection and proper processing of all personal information we receive. The purpose of the Personal the personal data policy is to explain how we collect, protect and use personal information.

Electric-Fireplace and personal data

Personal information

Personal information covers all information that may be used to identify a person, including, but not limited to, their first and last name, age, gender, home address or other physical address, email address or other information, whether or not they relate to their private residence or workplace.

When we process your information, we always comply with the applicable privacy policy. In some cases, UK and EU law states that we may process your personal information. For example, we may need to save the address and name you provided.

What personal information do we collect and process?

You can access without telling us who you are or otherwise providing personal information about yourself. We do not register any personal information unless you have expressly consented to it. However, we need certain personal information to be able to trade with and deliver goods to you.

We collect and process information about you when you register with:

  • First- and last name
  • Company name and VAT number
  • Phone number
  • Email address
  • Provides account information when paying off a receivable
  • Creates your B2B account in order to trade with us
  • Makes the purchase of an item via our webshop, telephone or email contact to our sales department
  • Sends an inquiry, complaint or gives us feedback, or if you otherwise provide personal information to us via the website or other channels

We do not collect personally identifiable information from third parties about the customers.

Bioethanol-Fireplace uses various payment methods to handle online purchases, and we do not store any information on payment methods such as credit card numbers, bank account numbers or the like. 

What We Use your Personal Information For

Electric-Fireplace processes your personal information to fulfil a contract to which you are a party or to conclude such a contract at the time of your request.

For you, this means that we process your personal information because you have contacted us to do business with us. We also process your personal information to fulfil our part of the agreement when we have traded with each other.

For example, we use your name, telephone number, and address when goods that you have ordered must be delivered to you.

Also, we process your data if Bioethanol-Fireplace has a legal obligation to do so, or if you have given your consent to the processing.


In order to offer you Klarna’s payment methods, we might, in the checkout, pass your personal data in the form of contact and order details to Klarna, for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna's own privacy notice.

Who do We Disclose Personal Information To?

Personal information provided on is only disclosed to:

  • Selected and trusted third parties who can use your personal data to deliver goods that you have ordered - for example, an external carrier.
  • Other recipients, when we by law, are required to disclose personal information.
  • Disclosure to registries or public authorities for the purpose of prosecuting abuse or fraud against

To further develop and improve our website, we keep statistics on how users use the pages. The statistics are used only in summarised form, for example, to see what pages our customers use most.

We use Google Analytics to collect visitor statistics and pass on IP addresses to Google Analytics. This transmission is encrypted.

Except for the cases described above, Bioethanol-Fireplace does not disclose data about the individual customer's use of to third parties.

We only use data processors in the EU or countries that can provide information with adequate protection. These process information solely on our behalf and may not use it for their own purposes. The data processor's obligations are secured by a data processing agreement.

Where is your Personal Data Stored?

The personal data is stored on servers in Denmark. We do not store all customer information encrypted. Data cannot be accessed without an encrypted connection. Customer information is encrypted in cases where applicable law so dictates. We will only keep personal data for as long as necessary for the purpose stated above.

When is your Information Deleted?

We record personal information and the information is stored for the period permitted by law. We delete them when they are no longer needed. The period depends on the nature of the information and the background of the storage. Therefore, it is not possible to specify a general time frame for when information is deleted. For statutory reasons, we keep some information for 5 years.

Access to Information

You have the right to be told what personal information we process about you. You may also, at any time, object to the disclosure of the information. You can also revoke your consent to processing information about you. If the information processed about you is incorrect, you have the right to request that it be corrected or deleted.

If you have any queries about the above, please write to us at If you wish to complain about our processing of your personal data, please contact us at You also have the opportunity to contact the Danish Data Inspectorate: Datatilsynet.


In addition to the information you enter yourself in connection with purchases, Bioethanol-Fireplace uses Cookies. Cookies are digital information packets that the website stores on your hard drive. The cookies used do not identify the individual user, but the user's terminal equipment such as the PC and mobile phone. A cookie is not a program and does not contain viruses.

Cookies are used to improve the website's service. The use of cookies does not impair your security when using the website.


The website is owned and published by Biopejs-shop ApS /at Biopejs-shop ApS
Gravsholtvej 15, Langholt
9310 Vodskov
Phone: +44 1224011575